Step 3: Finalising Your Marketing Materials
This critical phase focuses on refining, aligning, and perfecting all marketing assets before launch. Here's your comprehensive guide to completing this essential step.
Run-throughs and Quality Checks
Conduct thorough reviews of all marketing materials to ensure consistency and quality:
- Review all copy for tone, messaging, and brand voice alignment
- Check visual elements for brand guideline compliance
- Verify all links, CTAs, and contact information are accurate
- Test materials across different devices and platforms
- Ensure accessibility standards are met
Revision Process
Implement a structured approach to revisions:
- Gather feedback from key stakeholders
- Document all requested changes with clear priorities
- Set revision deadlines to maintain project momentum
- Track changes using version control
- Limit revision rounds to maintain efficiency (typically 2-3 rounds)
Asset Alignment
Ensure all marketing assets work together cohesively:
- Verify consistent messaging across all channels
- Align visual identity (colours, fonts, imagery) throughout materials
- Coordinate timing and sequencing of multi-channel campaigns
- Cross-reference all materials for complementary messaging
- Ensure brand guidelines are applied uniformly
Full Document Compilation
Create a comprehensive master document that includes:
- Complete asset inventory with file locations
- Final approved versions of all materials
- Usage guidelines and specifications
- Distribution timeline and channel assignments
- Contact information for all team members
- Approval signatures and dates
- Contingency plans and backup materials
Final Checklist
Before proceeding to launch, confirm:
- ✓ All stakeholders have approved the final materials
- ✓ Assets are properly formatted for each channel
- ✓ Legal and compliance reviews are complete
- ✓ Backup copies are securely stored
- ✓ Distribution team has access to all necessary files
- ✓ Launch timeline is confirmed and communicated
With Step 3 complete, your marketing materials are polished, aligned, and ready for deployment. This thorough preparation ensures a smooth and successful launch.