Bringing Ideas to Life
A couple of days after our initial client meeting, the magic begins. This is Step Two: creating the initial drafts and making that crucial first touchpoint after discovery. It's where strategy transforms into tangible concepts, and where collaboration truly begins.
The Power of the First Draft
The initial draft is more than just a preliminary version—it's a conversation starter. It demonstrates that we've listened, understood, and begun translating your vision into reality. Whether it's a design concept, copy framework, or campaign outline, these first drafts show our interpretation of the problems we uncovered together.
Why Timing Matters
We typically present initial drafts within a few days of our discovery meeting. This timing is intentional:
- Momentum: The conversation is still fresh in everyone's minds
- Engagement: It shows we're committed and moving quickly
- Iteration: It gives us time to refine based on your feedback
- Clarity: It helps identify any misunderstandings early in the process
What to Expect in Initial Drafts
At this stage, we're not aiming for perfection—we're aiming for direction. Initial drafts typically include:
- Core concepts that address the problems we identified
- Visual or written directions that align with your brand
- Multiple options or approaches to explore
- Room for your feedback and input
The First Touchpoint: A Collaborative Moment
When we present these initial drafts, we're creating the first real touchpoint in our creative partnership. This is where we:
- Walk you through our thinking and rationale
- Explain how each element addresses your specific challenges
- Invite your honest feedback and reactions
- Discuss what's working and what needs adjustment
Setting Expectations
Remember, initial drafts are meant to be refined. They're the starting point of an iterative process, not the final destination. Your feedback at this stage is invaluable—it helps us understand if we're on the right track and guides us toward the most effective solution.
Moving Forward Together
This second step is where trust deepens, and ideas take shape. It's proof that we're not just talking about your marketing needs—we're actively working to solve them. The initial drafts and this first touchpoint set the tone for a productive, collaborative relationship that will deliver marketing assets that truly perform.
Next up: refining these concepts based on your feedback and moving toward final execution.